微软宣布进行重大重组

微软宣布重大重组计划：重组Windows与在线服务两大业务

微软在当地时间2008年7月23日宣布，分拆旗下核心部门“平台及服务部门”（Platforms & Services Division，简称PSD）。

根据重组计划，PSD将分拆为Windows/Windows Live，以及在线服务两大部门，直接向微软CEO Steve Ballmer汇报。PSD部门总裁Kevin Johnson将离职，Johnson是微软洽购Yahoo最直接的负责人，而Johnson将跳槽至网络设备生厂商Juniper担任CEO职位。鲍尔默在一份声明中表示：“重组后的全新架构将会给微软带来更多的灵活性，能够将重点放在更具竞争力的领域。”

本次重组是因为微软Windows和在线业务部门面临重大挑战。根据微软不久前公布的第三季财报，Windows部门在全球售出了超过1.8亿份Vista拷贝，Windows Live套件安装数量超过1亿次；该部门旗下正在研发的产品还包括下一代IE浏览器、Windows操作系统和Windows Live产品。但是Windows Vista遭到了业内人士和用户的一致批评，这也为苹果带来了一个绝佳的机会，借此机会苹果的电脑业务所占市场份额也在不断的增加。

分拆完成后，微软旗下将包括四大业务部门，除了重组完成的Windows和在线服务部门外，还包括原来的商业部门（包括微软Office办公软件套件及商业解决方案等）和娱乐设备部门（家庭娱乐事业部和移动与嵌入式设备事业部）。

在微软全新的组织架构中，Windows/Windows Live部门有三个高级副总裁-史蒂文.斯诺夫斯基（Steven Sinofsky）、乔恩.德瓦恩（Jon DeVaan）和比尔.维特（Bill Veghte），从以前向约翰逊汇报工作改为直接向鲍尔默汇报。鲍尔默身为微软首席执行官，还在1998年亲自接管了微软MSN业务部门。

至于微软在线部门，微软将新增一个高级领导职位，并在公司内外寻找最佳人选。与此同时，高级副总裁Satya Nadella将继续领导微软的搜索、MSN和广告平台开发工作。微软不久前宣布，将对搜索业务进行重组，在用户体验和商业模式上展开创新。

此外，高级副总裁Brian McAndrews 将继续领导微软另一个重要部门“广告主及出版商解决方案集团”（APS）。该部门目前发展势头强劲，在过去一年已签下超过100家出版商合约。 McAndrews仍将重点发展微软的显示广告业务，推动集团执行力及广告资产的整合，其中包括近期收购的Massive、Navic Networks、ScreenTonic 及YaData等公司。

微软的在线业务部门面临着更大的障碍。微软在线业务部门一直亏损，丝毫无法动摇Google在市场上的垄断性地位。根据目前的迹象来看，微软全盘或部分收购雅虎的希望基本落空，其盟友和激进投资者卡尔伊坎也同意撤回其代理出价以控制雅虎董事会的三个席位。微软想要追赶Google，还需要更多的努力。

在2005年，微软合并了Windows和在线业务，当时鲍尔默表示：“通过整合软件经验和服务经验，我们可以更好的满足客户数字生活方式和全新工作方式的需求。”由于不能将重点放在所有业务上，这导致微软又将Windows和在线业务分开。

Microsoft Announces Reorganization of Windows and Online Services Business

Platforms & Services Division to Split Into Two Groups and Report to CEO Steve Ballmer.


REDMOND, Wash. - July 23, 2008 - Microsoft Corp. today announced that the Platforms & Services Division (PSD) will be split into two groups: Windows/Windows Live and Online Services, with both groups reporting directly to CEO Steve Ballmer. Microsoft also announced that PSD President Kevin Johnson will be leaving the company. Johnson will work to ensure a smooth transition.

"Kevin has built a supremely talented organization and laid the foundation for the future success of Windows and our Online Services Business. This new structure will give us more agility and focus in two very competitive arenas," Ballmer said. "It has been a pleasure to work with Kevin, and we wish him well in the future."

Effective immediately, senior vice presidents Steven Sinofsky, Jon DeVaan and Bill Veghte will report directly to Ballmer to lead Windows/Windows Live. The Windows organization recently announced strong annual sales, with more than 180 million copies of Windows Vista sold globally, and it has driven more than 100 million installs of its Windows Live suite. The organization’s innovation pipeline includes a new version of Windows Internet Explorer, the next version of Windows and the next generation of the Windows Live product suite.

In the Online Services Business, Microsoft will create a new senior lead position and will conduct a search that will span internal and external candidates. In the meantime, Senior Vice President Satya Nadella will continue to lead Microsoft’s search, MSN and ad platform engineering efforts. Microsoft recently announced a strategy to redefine search through innovations in the user experience and business models. As an example, the company’s cashback search program, announced in May, is already generating strong momentum among online shoppers and advertisers.

In addition, Senior Vice President Brian McAndrews will continue to lead the Advertiser & Publisher Solutions Group (APS). APS has great momentum, having signed more than 100 new publisher deals in the past year. McAndrews will continue to focus on the display advertising opportunity for Microsoft, driving execution and integration of advertising assets, including recent acquisitions such as Massive Inc., Navic Networks, ScreenTonic SA and YaData Ltd.

"Our Windows business is firing on all cylinders," Ballmer said. "We see tremendous opportunity in search and advertising, and we have a clear strategy for investing in success today and growth in the future."

"Microsoft is a special place and presents opportunity to so many," Johnson said. "I have been so fortunate to have experienced 16 amazing years of building Microsoft’s business, learning from great leaders in the company and working with phenomenally talented people."